Solmar Villas -
TV

You know Christmas is over and done with when the holiday adverts start, so when Solmar Villas decided to launch their TV advert on Boxing Day for the peak 2020 booking period, the brief was simple – showcase what they do in 30 seconds, and in a way that would cut-through the noise of their competitors.


M3’s response was to use a gallery of stunning villas taking centre stage to provide the crucial ‘wish you were here?’ emotive reaction. Instead of trying to shout louder than everyone else, lingering silences punctuated by only a few carefully chosen words allowed the advert to deliver the desired stand-out and resulted in an effective final advert that is easy on the eyes and ears.

2020 NEW YEAR SALE TV AD  

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