MG Motor UK

Launch campaign for the All-New MG4 EV.

The challenge

MG Motor UK required an advertising campaign and TV commercial to promote their latest model, the All-New MG4 EV fully electric hatchback, that could work as part of a pan-European campaign but resonate specifically with their core UK target audience.

MG is a name synonymous with British automotive heritage and the All-New MG4 EV is the first car built on their next generation electric platform. Bringing even more innovation and advanced technology to the market as standard.

The All-New MG4 EV was released in September 2022 and includes all the hallmarks of what made MG such an iconic brand. So with the All-New MG4 EV you can say YES to electric driving. Alongside, great style, impressive performance, innovative technology, space for all the family and amazing value for money.

The solution

'Say YES to Electric. Say NO to Compromise' was our chosen campaign theme. Working in collaboration with the UK and EU marketing teams, devised a framework for the TVC to deliver bespoke messaging and UK-specific market triggers.

More Style through next generation design and aerodynamics
More Range with up to 281 miles from a single charge
More Space from the family-sized boot and intelligent storage
More Tech for a safe, relaxing and fun driving experience

We worked in partnership with other local markets to standardise the look and feel of the commercial, while also developing a bespoke below-the-line and digital campaign identity.



The result

This integrated campaign will be promoted in press, TV and across all digital channels including programmatic and social media, to launch this new family-friendly electric hatchback that delivers more.

MG is ‘Electric for Everyone’, and this exciting new car delivers an electric driving experience for all the family that’s within reach.

The All-New MG4 EV. Say YES to Electric. Say NO to Compromise.