NEWS AND
INSIGHTS

We've been thinking and doing plenty. Take a look at some of the news and stories we've been sharing.

The Importance of Choosing the Right Font

When you are faced with the minefield of choosing the right font when there are just so many to choose from, how do you choose? And why does it really matter anyway? A typeface can literally make or break a piece of design work, reflecting its own personality into the page.

22nd August 2018 Read time


Big Noise on the Home Front

Nearly every advertiser would like to see their brand on TV, it looks great and increases brand awareness across a potentially huge audience. But what if you are a local advertiser who needs their marketing budget to cover multiple advertising formats and work just as hard

15th August 2018 Read time 3 Minutes


World Cup 2018 Advertising Campaigns

Just in case you live under a rock, on Mars, or in Glasgow, Rome or Amsterdam, this summer has been dominated by the FIFA World Cup in Russia. Daily office discussions have ranged from waistcoats to VAR, Mbappé to Modrić, predictor pigs

8th August 2018 Read time 4 Minutes


How to Think More Creatively

Can anyone be creative? Creativity is everywhere, you just need open your eyes and look for it. In today’s society we tend to walk around with our heads down, plugged into our digital devices.

1st August 2018 Read time 5 Minutes


The Importance of User Experience in Web Design

User experience – or UX for short – is an integral part of the web design process. It encompasses a variety of factors, including usability, accessibility, performance and design. But the key word here is ‘experience’ – UX is all about how a person feels when they interact with a website.

25th July 2018 Read time 5 Minutes


New Birmingham office and Operations Director for M3

One of the West Midlands’s leading digital marketing specialists has been appointed to lead the expansion of M3, with the aim of delivering £1m of new business.

12th July 2018 Read time 2 Minutes


Why Brands Should Look to Use Programmatic Display Advertising

All marketeers understand the importance of using highly targeted marketing to reach the right audiences online, particularly for conversion driving and there’s a range of measurable channels to choose from.

18th July 2018 Read time 2 Minutes


3 Steps to a Stronger Brand Strategy

Tactical versus brand. It can seem like a struggle sometimes. In the blue corner: Hardworking tactical campaigns driving revenue and meeting immediate objectives. In the red corner: Big picture brand thinking about what you actually mean to your audience.

6th July 2018 Read time 2 Minutes


Redefining M3.Agency

Defining any brand has its challenges. Defining your own - even more so. It’s as much about soul searching as strategic thinking. Especially when many of your colleagues and senior management have strong, long-standing emotional ties to the business you’re about to utterly redefine.

26th June 2018 Read time 2 Minutes


Our Top 5 Key Topics from SearchLeeds 2018

SearchLeeds is the biggest search marketing event in the North and we were thrilled to have the opportunity to see some of the best figures from the search community speaking about what we need to be aware of in our ever changing digital landscape.

18th June 2018 Read time 2 Minutes


Birmingham Design Festival: M3.Agency’s top creative findings

This year saw the inauguration of the Birmingham Design Festival. The four day celebration of creative culture saw a series of workshops, seminars, exhibitions, demos and screenings...

15th June 2018 Read time 2 Minutes


Three is the magic number for new-look M3 as it lands £650,000 of new accounts

A leading Wolverhampton-based full-service advertising agency is celebrating the launch of its new brand by sealing a hat-trick of client wins.

12th june 2018 Read time 2 Minutes


3, 2, 1…lift off

Our let’s do something launch day. You may have noticed that here at M3, we’ve got a new philosophy: Let’s do something. When we launched this new mantra to our team, we did something pretty special.

12th June 2018 Read time 1 Minute


Small but perfectly formed?

How smaller agencies can make a big difference. It pays to be flexible. Just ask any gymnast or yoga instructor. And in the modern marketing world, the most agile agencies are not always the biggest.

25th May 2018 Read time 2 Minutes


A new Ice Age for West Midland Safari Park

We’ve put on our mittens and filled up a Thermos to create a new low temperature, high action campaign for West Midland Safari Park’s fantastic ICE AGE family attraction.

30th March 2018 Read time 30 Seconds


The golden touch for Solmar Villas

We love winning awards. But we also love it when our clients win them too. And we’ve got everything crossed that Solmar Villas will continue their award-winning streak at the 2018 British Travel Awards.

6th December 2017 Read time 30 Seconds


The art of experience

Making your customers spend more time with you. Your brand is amazing. You’ve got a great product. You offer amazing value. But unless you back that up with the right customer experience, your audience won’t give you a second look.

2nd May 2018 Read time 2 Minutes


Choose the right digital channel for your website

Digital channels work. They’re the main way audiences get to know brands and find the ones they want to spend time (and money) with. But with a sweet, tempting pick ‘n’ mix of channels to choose from, which ones are right for your brand?

19th April 2018 Read time 3 Minutes


Energy with a heart for Co-op

Co-op Energy do power with a difference. They asked us to promote their energy options, but to also show how customers help the community through the Co-op rewards scheme – along with other rewards as a Co-op member.

24th November 2017 Read time 30 Seconds


Marketing made easy-ish

The essentials for talking to your customers. First things first, there’s no magic formula. If any agency tells you there is, make sure there’s a fire extinguisher handy, because their pants will be going up in flames shortly afterwards.

9th March 2017 Read time 2 Minutes