Formula One Autocentres

Social media imagery and videography refresh


The challenge

Formula One Autocentres faced the challenge of revamping their social media assets in a dynamic and competitive online environment. With the ever-changing landscape of social media, maintaining user engagement is a paramount objective for the brand.

The primary goal was to refresh and modernise the brand's presence across various social platforms, with the initiative also presenting an opportunity to not only showcase the state-of-the-art facilities and cutting-edge equipment at their centres but to also highlight the overall customer experience. 

The solution

The graphical treatment used for the social media update was a sophisticated suite of modern and dynamic graphics and videos. Each social post was created to represent the individual products and services offered by Formula One Autocentres, utilising key colours that represent each product or service of their comprehensive range.

The designs included dynamic graphics and videos tailored to communicate the brand's professionalism, the quality of its services, and the overall experience customers can expect. By creating visually appealing content, Formula One Autocentres aimed to grab the audience's attention, encourage interaction, and position itself as a modern and reliable fast-fit automotive service provider.

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