SevenCapital is one of the largest and fastest growing, privately owned property Groups in the UK. Based in Birmingham, SevenCapital have delivered over £2.1 billion worth of commercial and residential development across the UK including over 6,700 residential units.
M3.agency worked with SevenCapital across their digital marketing strategy to deliver an ongoing lead generation campaign through SEO, PPC and Paid Social. These channels were activated globally including in key territories such as Hong Kong, Singapore, the Middle East and Europe.
Using a mix of bidding and audience strategies across Paid channels, we focussed on working with the SevenCapital campaign and data team to optimise towards a CoS model rather than a CPL. The benefit of this was to deliver higher value leads which is important when targeting HNWIs.
This resulted in driving an increase of overall quality of leads and sales directly attributed back to our marketing channels.
Our SEO strategy was to focus on Content Marketing which was delivered through keyword research and creating topical content that investors were interested to read. On top of this we also ensured the website was technically sound and drove a high conversion rate.