Comma Group

Outdoor awareness campaign.

The challenge

Comma Group is an international management consultancy and industry leader in data and information management solutions. They came to us with a simple question: How do we express the benefits that our business offers in an engaging way?

The solution

This is the kind of challenge our creative team loves: Cutting through the noise to give the client standout, whilst delivering a truth about the brand.

Our solution was based on the importance of commas as grammatical tools. If a comma is removed, the result is very unexpected. We began exploring the fun (and bizarre) possibilities of the English language without commas. In doing so, we were able to express a deeper truth about Comma Group and the benefits they provide to their clients' businesses.

This series of striking digital billboards was featured around Ocean Outdoor's London sites.