Oxford Plastics, a leading manufacturer of site safety, road plate, and trench cover technology, faced the challenge of delivering a digital marketing strategy that targeted audiences across multiple sectors, highlighting their innovative product categories and solutions to become a leader in site safety.
Our team was tasked with creating an 'always-on' approach across organic and paid channels to increase traffic and awareness whilst generating high-quality leads into their sales funnel.
Our team worked closely with Oxford Plastics' in-house marketing team to develop a content-first approach that focused on delivering engaging campaigns across multiple platforms. We implemented a test and learn methodology to scale budgets effectively and turn campaign activity into BAU activity where we saw the highest quality of leads and engagement.
We also implemented tracking solutions across key markets to understand the value within the channel mix, providing further insights for our monthly reports. This allowed us to constantly improve engagement and conversions across all channels.
Our campaigns across paid channels, with a focus on content and ads, delivered engaging solutions for site safety, reducing costs in platforms, improving click-through rates, and increasing conversions. By adopting an 'always-on' approach, we were able to generate high-quality leads, resulting in significant improvements to Oxford Plastics' sales funnel.
Our digital marketing strategy allowed Oxford Plastics to showcase their innovative product categories and solutions, positioning them as a leader in site safety across multiple sectors. Through continuous testing and a content-first approach, we were able to improve engagement and conversions across all channels, resulting in significant growth across multiple markets for the company.