Scottish Nursing Guild & Thornbury Nursing Services•
Digital marketing.
The challenge•
Scottish Nursing Guild (SNG) & Thornbury Nursing Services (TNS) specialise in supporting the nurse recruitment sector across the UK by supplying qualified nurses to the hospitals that require them.
SNG were looking for an increase in the volume of applications received across a wide range of nursing roles.
The solution•
We knew that we needed to develop a comprehensive and targeted Digital Marketing strategy in order to engage with an audience that has varying experience & qualifications.
We devised a multi-channel strategy that included SEO, plus a PPC audit and complete account restructure to ensure Paid Search activity provided the best return on investment.
We also devised a Paid Social plan that explored multiple audiences and varied ad content as part of a ‘test and learn’ strategy. We streamlined the ad account and campaign structure, and implemented UTM tracking to all social ads to improve insight.