Solmar Villas

TV campaign.

The challenge

Solmar Villas have been welcoming guests to tailor-made holidays for over 25 years. They pride themselves on their exceptional customer service and their vast collection of high-quality villas in some of Europe's finest destinations.

Solmar were looking to boost brand awareness and maximise the potential of the peak booking period that runs from Boxing Day throughout January.

The solution created an impactful TV advert that, paired with a media plan of sought-after spots including a Boxing Day launch, shot Solmar Villas to website-crashing heights of brand awareness.

To stand out during congested ad breaks that were packed full of holiday companies shouting for attention, M3 devised a clever advert with stunning imagery and a very limited voiceover - allowing silence to break through the noise.

Client support