Seven Living aims to reshape the hospitality and tourism industries by focusing on assisting landlords in managing and letting their properties through a variety of services including property listing, guest communication, and maintenance support.
They were looking to utilise Paid Social to build awareness and to drive conversions.
We defined a clear Paid Social user journey by utilising a funnel structure to guide users from awareness to conversion. We also explored multiple audiences and varied ad content as part of the strategy.
By continually optimising the technical aspects of the account and carefully allocating budget, we ensured we were curating a precise path that's engaging users for the lowest possible cost.