Solos Holidays provide sociable group holidays for independent solo travellers looking to visit a variety of exciting destinations.
In the 6 months following a new website launch, they had experienced a decline in organic traffic of nearly 10% YoY.
M3 devised a multi-channel digital marketing strategy that included SEM services with a focus on SEO.
We knew technical SEO work was a priority due to the launch of a new website. Although the new website was technically sound, we completed a full technical migration which included redirects and updated URL structuring, along with optimisations to meta data and on-page content.
Within 3 months of M3 working with Solos we started to see a positive shift in rankings. This led to a 12.5% increase in organic users YoY and 18% increase in position 1 rankings.