MG Motors UK

Activation.

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The challenge

MG Motor UK ran an experiential roadshow across 6 key shopping centres around the UK from Edinburgh to Kent. With the key objective to encourage test drives of their electric vehicle range through an incentive to win a shopping trip. M3.agency were tasked with creating a key campaign visual that could be adapted across various formats to create a striking and engaging suite of OOH assets including a mechanism for entering the competition bespoke to each venue.

The solution

The ‘WIN a shopping trip with MG’ graphical treatment created for this campaign showcased the key MG electric vehicle range on branded plinths shaped as the iconic Octagonal MG badge. The design allowed for flexibility to promote the model range, the campaign incentive and QR code mechanic across in-centre escalator wraps, lift doors, vertical banners as well as digital & social channels. Including a design for the product placement experiential space.

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