Advanced Software provide unrivalled business software and systems for businesses every day across Finance, People Management, Spend Management, Health and Care, Education, Legal and more.
We were approach by Advanced in April 2022 as they were seeking a new digital partner to provide PPC services for their online product portfolio.
Working business unit by business unit we provide a business case via a forecast to understand the opportunity in any given market and/or industry sector.
Once we have buy-in from key stakeholders across the business unit, we then build search structures aligned with our initial keyword research, taking the learning from each activity previously launched.
We now work across ten business units and continue to develop more systematically each month, depending on opportunity or business priority.
Since working with Advanced, we have focussed on creating campaigns and audiences by product and business unit within Google Ads, alongside integrating Microsoft’s updated LinkedIn targeting to pinpoint the correct user on a smaller network.