Harley‑Davidson -
Campaigns

Harley’s about more than bikes, it’s a lifestyle. We worked with H-D’s European head office, based in Oxford, to bring the brand to life off the saddle. We’ve delivered creative and production support across a range of dealer and market assets for H-D’s continent-wide events calendar.

And it’s the dealers that really bring the Harley experience to life, creating bonds with their customers that can last a lifetime. And it was our job to make sure we kept riders coming through the doors of the UK network. By developing yearly marketing plans, we created and managed mobile advertising campaigns, e-newsletter bursts, social media competitions and more.

We’ve produced aspirational new product and affordability campaigns and brought H-D’s electric Livewire bike to life. And our Battle Of The Kings dealer event toolkits, social media campaigns and videos engaged public voting to find the very best Custom Kings from across the globe.

80
page product brochure;
38 variations,
19 translations.
14%
PPC click-through.
7 times the industry average.
326
digital assets created
in 2019.
AFFORDABILITY CAMPAIGNS 
HARLEY-DAVIDSON MY20 LITERATURE 
FXDR LAUNCH CAMPAIGN 
BATTLE OF THE KINGS 
TOURING CAMPAIGN 
AFFORDABILITY 
LIVEWIRE 

Related Work

Butlin's

Interior Design