Harley-Davidson Case Study
Riders are passionate about Harley-Davidson. And so are we. Inside the M3 team, you’ll find people that have spent over a decade working on this iconic name. With miles of experience and a deep understanding of the soul beneath the metal, we make sure this legend of the road gets the respect it deserves.
Harley’s about more than bikes, it’s a lifestyle. We work with H-D’s European head office, based in Oxford, to bring the brand to life off the saddle. We’ve created the 2018 MotorClothes look book, promoting Harley clothing and accessories.
And we’re delivering creative and production support across a range of assets for H-D’s Continent-wide events calendar.
It’s dealers that really bring the Harley experience to life, creating bonds with their customers that can last a lifetime. And it’s our job to make sure we keep riders coming through the doors of the UK network. By developing yearly marketing plans, we’ve created and managed mobile advertising campaigns, e-newsletter bursts, social media competitions and more.
For instance, our mobile campaign for Southampton H-D got over 4,500 punters clicking through to find out more. Meanwhile, our Pay Per Click ads have achieved up to 14% click-through – seven times the industry average.