Wasps Case Study

Driving ticket sales over the line

When Wasps wanted to sell out the stands for their final three home games of the season, we converted a smart digital strategy into impressive results. We created a programmatic display ad campaign, alongside a unique content partnership with ruck.co.uk – Britain’s number one rugby news website, with a mighty 96,000 rugby-loving Facebook followers.

17 million display advert impressions

We made sure our display banners stood out, delivering a hard-hitting retail message that was true to the Wasps look and feel. And, we placed Wasps-related content on the ruck.co.uk website and Facebook page to make fans hungry for the coming matches.

All this made for some winning stats:

29,000 views on ruck.co.uk
720,000 people saw facebook activity
2,200 ticks sold
£31,000 Revenue
On mobile