Scaling International Demand for UK Property Investment
SevenCapital is one of the UK’s largest and fastest-growing privately owned property groups, focused on investing in the future of UK cities. With a global audience of high-net-worth investors, their challenge wasn’t just generating leads, but generating the right ones.
THE CHALLENGE:
SevenCapital needed a joined-up digital strategy to drive consistent, high-quality lead generation across multiple international markets.
Activity spanned key territories including Hong Kong, Singapore, the Middle East and Europe, where audience expectations, behaviours and competition vary significantly. The goal was to scale lead volume while maintaining quality, ensuring the sales team were engaging with serious, investment-ready prospects.
THE SOLUTION:
We implemented a full-funnel digital strategy across SEO, PPC and paid social, tailored to each market but aligned under a single performance framework.
A key shift was moving away from a traditional cost-per-lead (CPL) model to a cost of sale (CoS) approach. By working closely with SevenCapital’s campaign and data teams, we optimised activity towards lead value rather than volume, prioritising quality and long-term return.
Across paid channels, we refined bidding strategies and audience targeting to reach high-net-worth individuals, using data-led insights to continually optimise performance.
To support conversion beyond the initial enquiry, we also built a CRM system designed to nurture leads through the funnel, ensuring prospects were engaged, informed and qualified before being passed to the sales team.
THE RESULT:
At peak activity, the campaign delivered over 1,200 leads per month, with a clear focus on quality and conversion potential.
By aligning digital performance with commercial outcomes, SevenCapital now benefits from a scalable, global lead generation engine - one that not only drives volume, but delivers the right kind of demand to support continued growth.
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