MG Motor UK
Launch campaign for the All-New MG4 EV
The best ones are exciting, bright and different. And when ideas become ads, they solve business problems, move your audience, build your brand and create new opportunities.
We’re an advertising agency with a studio packed with talented award-winning creatives. And when we develop an ad campaign, we look for the most powerful truth – the single-minded proposition that a brand can really own. Then we think, we scamp, we explore exciting new formats and media, and we do route after route. Never stopping until we’ve delivered that killer concept.
After all, advertising is one of your main opportunities to control what people think of your business. Even the biggest, most successful brands never stop using their advertising agencies. The John Lewis ad has become a modern Christmas tradition. And although no-one can touch Coca-Cola in the soft drinks market, it doesn’t stop them spending millions on ads each year to promote them as brand that sells happiness, not just fizzy drinks. Advertising doesn't just impart the benefits of your product, it builds a relationship with your customers.
Ad campaigns can build awareness, customers and business over the long term. But done right, they can also elevate your brand far above the competition.
We are a passionate award-winning creative team who love crafting great concepts in every media. We work with top photographers, illustrators and production companies to bring each campaign to life in the most compelling way, across the most relevant platforms. Making beautiful work that drives your business forward.
One of the most exciting things about creating ads today is that there are so many new platforms and communications opportunities. TV, out-of-home, digital, social, experiential – the media landscape is richer than ever, so great ideas can flex and stretch, whilst losing none of their power.
Naturally, we look for the formats that will put you in front of your audience, matching stunning creative and powerful messaging with pitch-perfect placement. But new channels also allow us to think differently about how your ads work.
TV and outdoor have the power to persuade and boost your brand. But digital and social let customers engage with brands and make the sales journey a two-way conversation. So we can connect you to your audience and build rich, rewarding relationships.