Your next PPC agency.

Make every click count. Your budget is too valuable to waste on guesswork. Let’s turn paid search into your most predictable revenue channel.

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Our approach

Our approach to PPC

We start by getting to know your business, understanding your goals, audience and competitive landscape and from there build tightly structured campaigns with intent led keywords and compelling ad copy. We continuously test, learn and scale campaigns to deliver measurable growth.

01 Plan

Here we define your goals, set a realistic budget and research your audience and keywords. Defining what success looks like before you spend a penny.

02 Build

Next we structure themed campaigns and ad groups, write compelling ad copy matched to search intent and send your audience to places where they’ll convert.

03 Launch

We’ll watch early performance closely looking at impressions, CTR, cost per click and conversion rate and pause anything that wastes your spend.

04 Optimise and Innovate

We’ll use our learnings to refine our ads, cut under performing keywords and adjust our audience targeting. Focusing on making your campaigns profitable and scalable.

The PPC agency you can trust
1m
User sessions driven per month
£5m
Media spend under management per month
110k
Conversions driven per month

A PPC agency that performs

We understand the data and make informed decisions about how to allocate your advertising budget, target the right audience and create effective ads. We treat your budget like it’s our own (and get genuinely upset when a CPC goes up).

In an ever changing landscape we’re committed to staying ahead and being bold. Testing new formats, testing AI-driven bidding and refining our approach based on what the data actually tells us.

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Our PPC services

Google Ads

When someone’s actively searching for what you offer, you need to be the first thing they see. And, what they want to click on.

What we do:

  • Campaign strategy and account structure

  • Keyword research

  • Ad copy creation and testing

  • Bid strategy and budget management

  • Quality score and Ad Rank optimisation

Social Media Ads

We use social platforms to meet your audience where they are and take them from awareness, to consideration, to conversion.

What we do:

  • Campaign and ad set structure

  • Interest and lookalike based targeting

  • Funnel based campaign sequencing

  • Performance creative testing

  • Budget optimisation and scaling

Microsoft/Bing Ads

While Bing might be seen as an underdog, there’s often less competition, lower CPCs and an audience more likely to convert.

What we do:

  • Microsoft Ads account set up and management

  • Keyword research

  • Bid management and budget allocation

  • Ad copy creation and testing

  • Performance reporting and optimisation

YouTube Ads

YouTube is the biggest video sharing platform in the world and one of the most powerful brand building platforms available. With the right strategy it drives measurable conversions too.

  • YouTube campaign strategy

  • Ad format selection

  • Creative briefing and production

  • ROAS target and budget management

  • Remarketing to video viewers

Shopping and PMax

For ecommerce businesses; shopping and PMax campaigns are where growth happens. But they’re also the biggest sources of waste if you don’t know what you’re doing.

What we do:

  • Google Merchant Centre setup and management

  • Product feed optimisation

  • Shopping campaign structure and biffing

  • PMax campaign set up and asset creation

  • ROAS target and budget allocation

Programmatic display

Programmatic puts display ads in front of your audience across thousands of different sites and placements. All automated, it’s the kind of scale that used to require a whole buying team, but now it’s just part of what we can do.

What we do:

  • Programmatic strategy and DSP setup

  • Audience data and targeting strategy

  • Display creative production

  • Brand safety and contextual targeting

  • Cross device campaign management

PPC audits

If you’re already running paid ad campaigns but aren’t convinced they’re running as well as they should, you’re probably right. We can forensically examine your account structure, spend efficiency, targeting and creative to find out where the money’s being lost and the opportunities are hiding.

  • Full account structure review

  • Wasted spend and budget analysis

  • Keyword audit

  • Copy and creative review

  • Audience and targeting review

Ad copy creation

We write paid media copy that's sharp, strategic, and built to perform across every platform and format you run.

  • Search ad headlines and descriptions

  • Responsive Search Ads asset creation

  • Social ad copy

  • A/B copy testing

  • CTA optimisation

Ready to talk?

Ready for a PPC consultation?

Let's find out what's possible for your business.

FAQs

PPC FAQs

We’ve answered the most common questions we get asked about PPC. But if you need more help simply contact us.

What is PPC?

Pay-per-click (PPC) is a performance-driven advertising model where you only pay when someone clicks your ad.

We use platforms like Google, Microsoft Ads, and paid social to put your brand in front of the right audience at the right moment.

How quickly will I see results?

PPC can generate traffic almost immediately after launch. However it needs constant refinement to continuously improve outcomes over time.

Which platforms should I advertise on?

The answer depends on your business. You should advertise where your audience is. This can typically cover;

  • Google Ads

  • Microsoft/Bing Ads

  • Meta Ads

  • LinkedIn Ads

  • YouTube Ads

How much budget do I need?

There’s no one size fits all answer for your budget. But, it should be enough to gather meaningful data, test properly and scale what works.

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