Put your brand where your audience actually is.

Smart media planning and buying that connects you with the right people, in the right place.

Hi Birmingham OOH mock copy.jpg

Why media planning and buying matters.

There are more media channels available today than ever before. And more ways than ever to waste your budget getting it wrong. The right media strategy puts your message in front of the right people at the right moment. Not just any people.

01 Your budget is finite

Every pound you spend on media needs to work hard. Smart planning means you invest where it will have the greatest impact and we can prove it.

02 Your audience is everywhere

From TV and radio to social, search and outdoor, your customers move across channels constantly. A joined-up media plan makes sure you are with them throughout.

03 Context matters as much as reach

It is not just about who sees your message. It is about where they see it and what they are doing when they do. The right context makes your media investment significantly more effective.

Our process

How we plan and buy.

We have been planning and buying media for UK brands for over 25 years. We know the landscape inside out. We have strong relationships across channels and we use industry-leading data and tools to find the best opportunities for your brand. From six-figure national campaigns to targeted local activity, we have done it.

Research and insight

We start with your audience. Understanding how they consume media, what channels they trust and where your brand has the greatest opportunity to connect with them.

What we do:

  • Audience media habits and preferences

  • Channel performance and reach data

  • Competitor media activity

  • Market and sector context

Channel strategy

We build a clear channel plan that identifies where to invest, in what format and at what level to achieve your goals.

What we do:

  • Channel mix and budget allocation

  • Reach, frequency and timing

  • Targeting and audience parameters

  • Formats and creative requirements

Buying and execution

We negotiate and buy media on your behalf, using our buying power and relationships to get you the best possible value.

What we do:

  • Media buying across all channels

  • Rate negotiation and deal management

  • Campaign trafficking and setup

  • Sponsorship and partnership opportunities

Monitoring and optimisation

We track your campaign in real time and make adjustments to keep performance on track and your budget working as hard as possible.

What we do:

  • Real-time campaign monitoring

  • Performance reporting

  • Budget optimisation

  • Post-campaign analysis and learnings

Why partner with M3 for media planning and buying?

25 years of experience

We have been doing this for a long time across TV, radio, press, outdoor, digital and social. That depth of experience makes a real difference to the quality of your plan.

Full channel coverage

We plan and buy across every major channel, online and offline. That means you get a truly integrated approach rather than a plan that only covers part of the picture.

Holly-de-christmassed.jpg

Strong buying relationships

Our long-standing relationships with media owners mean we can negotiate hard on your behalf and access opportunities that are not always available to smaller buyers.

We care about ROI

Return on investment drives every decision we make. We are not interested in impressive-sounding reach figures. We care about whether your media investment is actually working for your business.

IMG_0659.jpg
Ready to make your media budget work harder?

Ready for a media budget consultation?

Let's find out what's possible for your business.



Contact us
FAQs

Media planning and buying FAQs

We’ve answered the most common questions we get asked about media planning and buying. But if you need more help simply contact us.

What does media planning involve?

Media planning is the process of identifying which channels, formats and placements will best reach your target audience and achieve your campaign goals. It covers everything from timing and frequency to budget allocation.

Do you plan online and offline media?

Yes. We plan and buy across all channels including TV, radio, press, outdoor, digital display, social, search and programmatic. We will recommend the right mix for your objectives and audience.

Can you help with a small budget?

Yes. We work with brands at all budget levels and will always recommend the approach that delivers the best possible return for your investment.

Client support