Be the brand that AI recommends.

Improve AI visibility with GEO strategy

Why GEO?

Why GEO matters.

The way that people search has changed, and you need a strategy to keep up with it. People are asking ChatGPT for recommendations, getting answers from Google’s AI overviews and turning to tools like Perplexity to make a decisions. Sometimes without even visiting a traditional search engine.

AI traffic converts

Users arriving from AI search are often further down the funnel as the LLM has guided them towards the decision. That means that traffic coming from LLM’s is likely to be of higher quality, and have a stronger conversion rate than traditional organic traffic.

Traditional SEO on it’s own isn’t enough

Content that ranks well on Google, doesn’t always appear in LLMs. GEO helps to close the gap.

Build authority first

We’re still in the early days of generative search, and most businesses haven’t adapted to AI search yet. Brands that invest now will establish authority that their competitors will be chasing for years to come.

GEO and SEO: Stronger together

While it might be the biggest change in how people discover brands since the rise of smart phones, it still builds on everything that makes good SEO work. GEO takes you to that next level so that your website is set up to be understood by LLMs and puts your name in front of the people who matter most.

Our GEO process

The foundations of strong organic performance is quality content, technical health and genuine authority. Here at M3, we integrate GEO into your broader organic strategy for one unified approach that drives visibility across both traditional search and AI-powered discovery.

We follow a structured five-stage process that is designed to discover the opportunities, fix any issues and build the authority that gets your brand into AI-generated answers.

AI Readiness Audit

Our first step is to assess the current situation by auditing your website’s AI readiness. Including how well AI crawlers can access, render and interpret your content.

What we assess:

Site speed and crawlability
Structured data and schema
Content structure
Internal linking
Current performance

Topical Gap Analysis

Next we map topics and questions your audience is asking AI tools, and identify where there are opportunities for your brand to be mentioned in a way that adds value.

What we do:

Identify the topics LLM associates with you
Identify where your competitors are mentioned
Find content gaps and opportunities

Brand Perception

AI doesn’t just look at what you say about your brand when they decide whether to recommend you or a competitor, it looks like what other people say too.

What we do

Look at how you’re represented by AI
Look at how your competitors are described
Review third party sources like publications, reviews and directories

Reporting and Tracking

Before any optimisation begins, we build the reporting infrastructure to measure what matters and inform what to focus on next.

What we do

Prompt tracking
Measure traffic and revenue from generative search
Competitor benchmarking

Generative Search Optimisation

With the audit complete, gaps identified and tracking in place. We move onto optimisation. Using the data to inform our every move.

What we do

Restructure content
Implement schema
Enhance on-page authority signals
Create new AI-friendly assets

Why partner with M3 for GEO?

Proven SEO expertise

Our GEO work is built on deep search marketing experience. We understand the fundamentals that AI visibility is based on because we’ve already been delivering them for years through SEO, content strategy and digital PR.

A clear transparent process

You’ll understand what we’re doing and why we’re doing it. Our five-stage process gives you clarity from day one.

Integrated approach

GEO, SEO and content all work together in one connected strategy meaning we can focus on the elements that will have the most impact on your business.

Get’s you ahead of the curve

AI search is evolving fast, but so do we. Our team is passionate about emerging trends and best practices so your strategy is always current and your brand always stays visible.

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Ready for a GEO consultation?

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FAQs

GEO FAQs

We’ve answered the most common questions we get asked about GEO. But if you need more help simply contact us.

What is GEO and how is it different from SEO?

GEO (Generative Engine Optimisation) focused on getting your brand mentioned, cited and recommended by AI search tools like Chat GPT and Gemini. While SEO targets rankings in traditional search engines like Google and Bing.

Do I still need SEO if I invest in GEO

Yes, GEO builds on strong SEO foundations. Over 60% of business leads still come from search engines. The best results come from an integrated strategy that covers both traditional and AI driven search.