Driving high-value B2B leads through a focused digital strategy
Lesters Packaging & Logistics is a UK-based packaging and third-party logistics (3PL) business, supporting customers with a range of packaging, warehousing and distribution services. With ambitions to grow its UK sales team and secure more high-value accounts, the business wanted to strengthen its digital marketing and generate more qualified B2B leads.
THE CHALLENGE:
Lesters Packaging & Logistics needed a digital marketing partner to support its growing UK sales team, generating more qualified B2B leads and increasing the number of key accounts worth £500K+.
With SEO, PPC and content working together, the opportunity was to reach high-intent audiences, turn interest into enquiries and ensure digital activity supported the business's wider commercial goals.
THE APPROACH:
We built our strategy for Lesters Packaging around focused, optimised landing pages designed to attract organic traffic from people actively looking for its products and services. These pages also became a key part of our PPC activity, helping us share relevant insights with the right audiences and consistently generate qualified leads for the sales team.
For Lesters Logistics, the strategy evolved alongside the business. Initially focused on traditional transport and haulage, the company announced a shift towards becoming a full third-party logistics (3PL) provider at the end of 2024.
We responded by realigning the digital marketing strategy and overhauling the website to reflect its new direction. This ensured the messaging, user journey and lead generation activity better represented the services Lesters wanted to grow, attracting higher-value enquiries from businesses that matched its new model.
As demand increased and warehouse capacity became limited towards the end of 2025, we scaled back activity to reflect the business's ability to take on new customers.
THE RESULTS:
Our joined-up approach to SEO, PPC and content has helped Lesters strengthen its digital presence, generate more valuable leads and support the growth of its key accounts.
THE IMPACT:
By combining targeted digital marketing with a clear understanding of Lesters' commercial priorities, we've helped turn digital activity into tangible business growth.
And as the business has evolved, so has our approach – adapting the strategy to attract the right customers, support its changing service offering and balance lead generation with operational capacity.
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