Turning Interest into Applications for a Leading Creative Institute
Confetti Institute of Creative Technologies, part of Nottingham Trent University, is one of the UK’s leading specialist providers for creative, gaming and event courses. With standout facilities and a strong reputation, the challenge wasn’t the offer - it was making sure the right students discovered it, engaged with it, and ultimately chose Confetti.
THE CHALLENGE:
Confetti needed to build awareness of their brand and facilities, while also driving real action - open day visits, applications and enrolments. Like many education providers, they were speaking to students at very different stages of their journey, from early exploration through to final decision-making.
THE SOLUTION:
We built a full-funnel strategy across Meta, Google and programmatic, designed to meet students wherever they were in their decision process.
At the top of the funnel, we focused on ‘category-led’ messaging - introducing students to the breadth of opportunities available and bringing the Confetti experience to life. As students moved further along, we refined our approach, shifting to more course-specific creative designed to drive deeper engagement and action.
Through ongoing testing and learning, we found the right balance between broad, inspirational messaging and targeted, course-led ads. This allowed us to capture interest early, while still driving strong performance further down the funnel.
THE RESULT:
By aligning our activity to the student journey, we helped Confetti turn awareness into meaningful action. The campaign not only increased visibility of the brand, but also improved engagement and conversion rates - driving more prospective students to open days, applications and enrolments.
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