Helping a local charity inspire more people to get outdoors
At M3, we believe business should be a force for good. That's why we're proud to partner with Beaudesert Trust, providing pro bono marketing support to help a charity whose purpose closely aligns with our own values.
Set within 120 acres of beautiful Cannock Chase, Beaudesert Trust provides outdoor experiences that help people learn, grow and connect with nature. From school trips and Scout and Guide camps to youth groups and corporate away days, they're creating opportunities for people of all ages to build confidence, develop skills and enjoy the great outdoors.
Building a brand with purpose
Our partnership began by strengthening Beaudesert's brand foundations.
Using brand archetypes, we worked together to define a clear positioning that reflected who they are, what they stand for and why people should choose Beaudesert. This strategic work formed the basis of a refreshed visual identity and comprehensive brand guidelines.
With a clear brand in place, we helped roll out a consistent look and feel across a range of key communications, including activity badges, newsletters, corporate information and sponsorship packs and direct mail campaigns
The result was a stronger, more recognisable brand that better reflected the quality of the experience Beaudesert delivers.
Bringing the experience to life
To help showcase everything Beaudesert has to offer, we produced a suite of promotional videos capturing the site, activities and the people who bring it to life.
This included content promoting their corporate "Ditch the Boardroom" experience, helping businesses discover a different way to connect, collaborate and develop their teams in the outdoors.
Empowering the team
One of the most important parts of the partnership wasn't simply delivering creative assets - it was ensuring Beaudesert could confidently continue building their brand themselves.
Through practical guidance and ongoing support, we've helped their team adopt the new brand across their own communications, including refreshing their website and evolving their social media presence.
By sharing our expertise, we've helped create a lasting impact that extends far beyond the initial project.
Making every booking easier
Alongside the brand work, we developed a bespoke quotation tool to simplify the booking process.
Visitors can now quickly calculate the cost of their visit, creating a smoother user journey while reducing administration for the Beaudesert team.
A partnership we’re proud of
Our work with Beaudesert Trust demonstrates what meaningful partnerships can achieve. By sharing our skills and expertise, we've helped strengthen a charity that makes a real difference to young people, communities and businesses across the region.
It's an ongoing partnership built on shared values, collaboration and a belief that good marketing can help organisations doing good create even greater impact.
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