Scaling Smarter Across a Complex Product Portfolio
Advanced Software delivers business-critical systems across a wide range of sectors - from finance and HR to healthcare, education and legal. With such a broad and varied offering, the challenge wasn’t just driving leads - it was doing it in a way that worked for each individual part of the business.
THE CHALLENGE:
When Advanced approached us in April 2022, they were looking for a new digital partner to take on PPC across their product portfolio. With multiple business units, audiences and priorities, they needed a structured approach that could identify where the biggest opportunities lay - and scale activity in a controlled, strategic way.
THE SOLUTION:
Rather than taking a one-size-fits-all approach, we worked business unit by business unit. For each area, we built a clear business case - using forecasts to map out the potential within specific markets and sectors.
Once we had buy-in from key stakeholders, we developed tailored search strategies aligned to detailed keyword research. Each new launch was informed by previous learnings, allowing us to continually refine and improve performance as we expanded activity.
THE RESULT:
What started as a single engagement has grown into a long-term, scalable partnership. We now work across 10 business units, with activity continuing to evolve month by month based on opportunity and business priority. The result is a more systematic, insight-led approach to PPC - one that supports Advanced’s growth across multiple sectors.
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