The importance of evergreen content

The importance of evergreen content

Katie Millington - Content Manager 14th August 2019 Read time 5 minutes

When promoting a business or website, content marketing can provide a great basis to not only increase your ranking in the Google SERPs, but increase brand awareness and establish trust. And one of the best ways to achieve this is through evergreen content. But what is evergreen content, and how can you create it?

What is evergreen content?

Evergreen content is content that remains relevant and useful to the intended reader for years to come. Essentially, it's content that isn't time specific, date specific, referring to current events of the time it was written, or has reference to any date or time which would suggest it was intended to be read at a certain time.

That's why evergreen content can be extremely effective for your marketing strategy - as the page will never lose its relevance in the landscape, and will continue to be read year after year. You’d find evergreen content hidden away in your bookmarks - those trusted pages you know you can rely on because they're just so valuable.

Evergreen content & SEO

Search Engine Optimisation (SEO) and evergreen content go hand in hand. And without the other, neither strategy is as effective. Evergreen content allows your site the ability to deliver relevant consistent traffic, and hold a valuable position in the Google SERPs months, or even years, after it's been published. Which, of course, is invaluable to SEO strategies. Not only does it benefit SEO, but it also allows your business to become an authoritative brand people can trust and, ultimately, return to in the future.

How to create evergreen content

Looking to create your own evergreen content? Find our helpful tips below:

Examples of evergreen content

And there's many types of evergreen content you could write! These can include:

Find our top content marketing tips to stay alert for this year. Want to know more? Get in touch with a member of our helpful team here at M3.Agency - or find out more about our services online today, and how we can help you with your content marketing strategies now.


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