Energy with a heart for Co-op
Co-op Energy do power with a difference. They asked us to promote their energy options, but to also show how customers help the community through the
We developed a simple but powerful visual theme for all these benefits – the heart. Using it in different ways across a range of graphics to show how
We brought our Energy with a Heart campaign to life across press, direct mail and more.
One of the West Midlands’s leading digital marketing specialists has been appointed to lead the expansion of M3, with the aim of delivering £1m of new business.
All marketeers understand the importance of using highly targeted marketing to reach the right audiences online, particularly for conversion driving and there’s a range of measurable channels to choose from.
Tactical versus brand. It can seem like a struggle sometimes. In the blue corner: Hardworking tactical campaigns driving revenue and meeting immediate objectives. In the red corner: Big picture brand thinking about what you actually mean to your audience.
Defining any brand has its challenges. Defining your own - even more so. It’s as much about soul searching as strategic thinking. Especially when many of your colleagues and senior management have strong, long-standing emotional ties to the business you’re about to utterly redefine.