Co-op Energy do power with a difference. They asked us to promote their energy options, but to also show how customers help the community through the Co-op rewards scheme – along with other rewards as a Co-op member.
We developed a simple but powerful visual theme for all these benefits – the heart. Using it in different ways across a range of graphics to show how Co-op deliver a service you’ll love for all kinds of appliances, as well as getting involved in the heart of the community.
We brought our Energy with a Heart campaign to life across press, direct mail and more.