MG - MG ZS EV Launch
Now You’re Talking - TV Ad
MG is the fastest growing car manufacturer in the UK and as their lead creative agency, M3.Agency is proud to have created a new fully integrated campaign covering Digital, Press and TV, to launch their fully electric family-sized SUV – The New MG ZS EV.
Building on the pillars of the brand, we developed a concept for the ad, that was focused solely on putting the car at the heart of the campaign and standing out from the crowd.
To make our advert stand out, we commissioned artists to create two street art characters “The Lady” and “The Dude”, who would not normally speak.
Yet, when the MG ZS EV pulls up, they are compelled to come to life and talk about the car’s hi-tech features, benefits and its amazing value for money, all delivered through the brand’s witty tone of voice.
The ad was shot on-location in Manchester to secure all the in-situ, external and talent shots, overcoming many logistical challenges. None more so than the infamous British weather, but this was only the start.
After wrapping the shoot, we went into post-production to complete the animation, rotoscoping, voice recording and editing to produce this incredibly original and entertaining electric car ad.
With MG ‘Electric is for Everyone’, and with this new model, as well as national integrated campaign support, it really is. Now you’re talking.
Behind the scenes on shoot day in Manchester
M3 Agency Credits
Creative Director: Stu Perry
Senior Art Director/Copywriter: Shaun Loynds
Art Director: Justin Griffiths
Client Services Director: Lennon Kelly
Account Director: Candice Donnelly
Director: Giles Ripley
Video & Post-Production: The Gate Films