Why choose a full-service agency?

Why choose a full-service agency?

Rachel Guglielmo - Media Manager 1st April 2019 Read time 3 minutes

Solving all your problems in one place

As a client, what should you expect when joining forces with a full services agency, such as M3.Agency? Here are some pointers to obtaining that perfect fit with your agency.

An extension to your marketing team

The most important benefit any agency can offer is to become a seamless integrated part of your existing marketing team. This gives you, the client, the trust and reliability you would expect from any team member. The agency will always work with your best interest at heart, giving advice and support on projects where marketing expertise is required, and lending that helping hand when deadlines are looming.

Staying up to date with industry trends

As a client, it’s difficult to always know what new developments are happening in the world of marketing. With fast paced changes to how we can target digitally, and getting the most return from your investment, a full-service agency will always have their finger on the pulse.

As a full-service agency, we keep up to date with everything that is happening in marketing, from new developments in digital and traditional advertising, as well as new evolving technologies. Your agency will keep you informed of all new marketing products and will demonstrate and recommend these, if they are right for your campaigns - helping you to make informed decisions with regards to marketing strategy and spend.

Giving a holistic approach to your advertising strategy

Sometimes, you can be so involved within the details of your business that you lose sight of the bigger picture. Within a busy marketing department, the advertising and marketing strategy can get lost quite easily, especially when you are trying to juggle several different projects.

An agency can help concentrate on a project’s key ideas, keeping the primary objectives at the forefront and ensuring all elements are produced to help achieve the final campaign goals. The agency can also consider all marketing options available, and maximise your ROI for your given target audiences, leading to the greatest budget efficiency.

Beyond the product

Ideally you want an agency that will ‘think outside of the box’ - you want them to look at your products or services in a way that will make them new, refreshed and dynamic to your customers. Sometimes this can’t be seen by working internally.

An agency can bring vibrant, daring and exciting new ideas to the table, whether in the creative concepts or down to a print specification, or a new media format stream. Enabling a project to be seen through a multi-faceted approach, whether for a stand along campaign or a yearlong strategic plan.

Provides full-service support you can rely on

A full-service agency means exactly that - offering a wide range of services to help build your business. At M3, our services include: Creative Concepts; Artwork Production; Print Management; Media Buying; Digital Development; Digital Marketing; Social Marketing; Direct Mail and Strategic Implementation. Of course, the list goes on, and so can depend on what services you might require.

Objectivity

Any full-service agency will be impartial. They will recommend and plan the most effective media or methodology for that campaign or project. They’ll be responsible for several different marketing services, enabling them to select various creative and media channels, allowing you to achieve campaigns with the greatest effectiveness to gain the best results for you.

And finally… taking the pressure off

Your full-service agency should ease the burden for you, saving you time and, of course, working effectively on your behalf. As a full-service agency, M3.Agency are results driven, time-efficient and cost-effective – allowing you to take care of things your side, while working seamlessly behind the scenes.

Sound like something you want to get involved with? Find our range of services today and see how M3.Agency can help your business.


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