We’re excited to announce that M3 has been appointed by West Midlands Metro as its creative agency, following a successful pitch process against 10 other agencies. Over the next two years our team will deliver advertising, digital development, internal communications and media buying for this important regional business.
West Midlands Metro is the region’s popular and growing tram network. Opening in 1999, it connects the cities of Birmingham and Wolverhampton, via the towns of West Bromwich and Wednesbury. It operates out of 28 stations, and has an annual ridership of 8 million.
The purpose of M3’s work with West Midlands Metro will be to help increase the number of people using the service, and to support a recruitment drive for new staff to work on planned line extensions from the Black Country, across Birmingham city centre and through to Edgbaston.
Stu Perry, M3’s Creative Director, said: “When you’re entering a pitch with 10 other great agencies, you have to look past the initial brief and try to provoke a conversation with the potential client that satisfies their requirements, but also challenges them to look at a bigger picture.
“We believe that our creative works on all of the different levels that the West Midlands Metro operates on and resonates with anyone that works on it or uses it.”
Sophia McKain, Marketing and Communications Manager at Midland Metro, said: “West Midlands Metro connects people to friends, family and to places. Not only does the Metro team provide a vital local service, but, as an organisation, we also strive to provide employment opportunities for the communities we serve.
“Recruitment is a priority and we hope to attract the best local talent to join our team. When lockdown restrictions ease, the full roll-out of the hearts and minds campaign is also set to remind passengers of some of the great experiences they can enjoy by tram.
“M3 understood what we wanted to achieve, and we were impressed with their energy, the pitch ideas and the planned execution.”
2021 has got off to a strong start for M3, with this latest new business win quickly following our appointment as the creative agency for MG Motor UK.