How to be an effective account handler

How to be an effective account handler

Ryan Lovett - Senior Account Executive 8th May 2019 Read time 3 minutes

Responsible for client relationships, communication and general up-keep of the account, account handlers play a vital role in client satisfaction. So, what does it take to become an effective account handler?

Great Relationships Lead to Great Work

If you get client servicing right, you make your clients’ lives easier. Establishing a solid relationship as an account handler provides you with trust, leading them to have confidence in you and the agency. Most, if not all, communication between client and agency will be through the account handler. This could be general day-to-day work, briefings, new projects, feedback – account handlers are not only responsible for the client relationship, but the general satisfaction of their client too.

From my time as an account handler, and following in the footsteps of those account handlers and managers more senior to myself, I have devised a list of some of the most important elements you need to achieve to be an effective account handler:

In summary, if you can achieve these key principles, you are more than on your way to becoming an effective account handler.


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