West Midland Safari Park Case Study
The award-winning West Midland Safari Park is one of the Heart of England’s major family destinations. So when they open a new attraction, it’s a big deal. And for 18 years, we’ve been there to make sure each major launch gets plenty of love.
From Realm of the Lions to the UK’s largest Ice Age experience, we’ve gone wild developing brand identities and high impact campaigns. We also help the in-house team extend each campaign across different platforms.
Because with so many amazing things to see, we want to get as many people as possible through the gates.
When the park unleashed £2.5m worth of animatronic dinosaurs, we made sure everyone heard them roar. We came up with a name – The Land of the Living Dinosaurs – created a logo, then developed an outdoor, TV, cinema and online campaign that combined live footage with specially-commissioned CGI.
The result? A substantial increase in visitors, plus a shiny gold Marketing Excellence award.