Solmar Villas -
TV & Digital Campaigns

Solmar Villas have been welcoming guests to tailor-made holidays for over 25 years. They pride themselves on their personal touch – just like we do – and by getting under the skin of their brand and data, we help them reach the right customers all year round.

By combining highly targeted media planning and buying with a smart digital strategy our campaigns have really taken off, attracting a record-breaking number of tourists. Plus, with email marketing playing a huge role in Solmar’s regular customer communications, a combination of strong responsive design, personalisation through automation and intelligent data segmentation has ensured we cut through the noise in busy inboxes and maximise engagement with every send.

To further boost brand awareness and maximise the potential of the peak booking period, we took Solmar Villas to the small screen with a TV advert that launched in a sought-after Boxing Day slot. The ad perfectly showcased the Solmar offering in 30 seconds, with the end result delivering the desired stand-out at a time when so many holiday companies are competing for attention.

Peak campaigns averaging
35% YoY sales uplift
15
million emails sent
in the last 2 years
15%
CTR increased from
M3 inception

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