Midcounties Co‑operative Funeralcare -
Digital Marketing

Midcounties Co-operative Funeralcare is the first to understand that planning your own funeral isn’t something you give much thought to. But by offering a range of affordable pre-paid plans they ensure peace of mind to your family that everything is taken care of before it happens.

We delivered an SEO and PPC campaign strategy to enhance their digital presence. We improved the website technical performance, increased visibility of their 85 funeral homes through on page optimisation, whilst positioning their expertise through original blog content, targeting high volume search terms. A dedicated PPC campaign ran in parallel to drive enquiries and brand awareness.

282%
increase in YoY users
26%
increase in YoY
goal completions
3:1
return on ad spend

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