Formula One Autocentres -
Digital Marketing

Formula One Autocentres is one of the largest independent automotive fast-fit autocentre chains in the UK, across 120+ locations. M3 understand that when booking an MOT, car service or tyre fitting, potential customers decide on proximity locations, which is what makes local SEO so important.

M3 worked on a multi-pronged SEO strategy to accelerate page one ranking improvements for high-volume service-based keywords. A local SEO strategy drove an increase in conversions to centre pages and our content strategy, which targeted long-tail search terms, drove an increase in users to the news section of the website.

93%
increase in YoY
organic conversions
45%
increase in YoY
organic users

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