Connexion Technologies Case Study
Giving a tech brand a beating heart
We’ve all relied on Connexion Technologies in one way or another. Their software and components play a vital part in everything from medical equipment and defence tech, to the oil and gas industry. They even make critical components for airline life vests. But when they were talking to prospects, all these benefits were getting lost amongst the tech details.
When Connexion Technologies came to us with a brief to refresh their logo,
we saw that we could do far more to give them the recognition they deserve.
We began a brand audit, exploring how we could best bring out the compelling
truths behind these vitally important products.
From this, we created with a new positioning that underlined the vital role Connexion Technologies play for every single one of their clients. Our line: Depend on it.
This translated into strong B2B communications – including an emotive brand video – all designed to make Connexion Technologies stand head and shoulders above the competition. By presenting the profound impact that these products have on people’s lives every day, we’re opening the client’s eyes to the power of storytelling.