Arena Travel - Rebrand
Arena Travel has built a strong and loyal customer base over the years. However, the way in which the business has grown over time had resulted in the many and varied brands becoming confused, and it was struggling to represent itself as positively as it should do.
Following several discovery sessions we embarked on a rebranding exercise, culminating in the proposition ‘A WORLD OF EXPERIENCE’ - a direct reference to the variety of specialist holidays Arena had been leading the way on for decades.
The design challenge was coming up with a device that supported this position – something that reinforced the core nature of the business and the possibilities travel-rich experiences can bring. And so, the compass graphic was developed.
This new logo graphic, plus the use of vibrant colour to differentiate between the travel experiences on offer, allowed us to build a cohesive look for the master and sub brands.