ABC Boat Hire -
Website & DIgital Development

ABC Boat Hire provide canal holidays to over 6,000 customers every year.

ABC wanted to build an easy-to-use website that enhanced the design and user experience to reduce the number of search and basket abandonments that affected their old website. We developed a brand new, bespoke eCommerce booking website, which substantially increased completed orders.

With the new website live, the next logical step was for M3’s Digital Marketing team to get involved to boost online sales. ABC had not run a paid search campaign for seven years, so with our knowledge of Google Ads it was the perfect opportunity to combine Google’s best practice with M3’s proven formula for success. We rebuilt the account from scratch and utilised all Search, Display and Remarketing functionalities to fully maximise performance.

50%
reduction in order abandonment
109%
increase in
conversions
55%
reduction in CPA since
the campaign started

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