Just when you’re really in the mood to buy that thing you’ve been talking about for ages…an ad for it pops up on your phone. Destiny? Fate? Or maybe another beautifully handled bit of targeting from us, your programmatic agency?
After all, why spend money and effort on a brilliant display ad campaign only to have it seen by the wrong audience? We use programmatic to serve the right ads to the right people at the right stage of the customer journey.
With an experienced and savvy digital team – along with cutting-edge tech, plus first and third-party data – we develop highly targeted creative by studying customer interests, browsing history and demographic.
…and a bit more testing
It’s not just about getting to know who you’re talking to. We’ll also continually test and optimise your campaign – weighing it against other marketing channels – to make sure it’s hitting the spot.
Of course, you can’t test unless you have a benchmark. And we go into every project with a clear understanding of your KPIs and wider business objectives. From automotive brands and holiday companies, to B2B clients and theme parks, we’ve crafted killer campaigns that have delivered powerful results.
When it comes to picking the platform for your campaign, we’ll place it on the network that will give you the most bang for your buck – or the most coverage for your budget. The Google Display Network (GDN) has enough reach to get a successful campaign off the ground. But if you want to take things to the next level, we can use the Google Marketing Platform suite of tools to carry out real-time bidding and trafficking.
After all the data, research and network planning, we get our digital designers to huddle together and come up with some awesome ads. We can take top line brand creative and make it work like a dream in any display format, we can come up with something entirely bespoke, and we can do static or animated. That’s the beauty of having all the resources of a programmatic agency side-by-side with a creative hothouse.
Once those beautiful ideas are brought to life, we’ll carefully place them online and then analyse the heck out of their performance. Constantly optimising in relation to particular locations, audiences, demographics or websites.
Your customer’s seen your ad and maybe visited your website or searched for your product. That’s where our programmatic campaigns work even harder. We can engage with people who’ve already interacted with your brand by targeting in them with reminder campaigns, ads with additional info and even Facebook campaigns.
We’ve talked a lot about how we analyse ad performance, but one of the most important parts of that is making sure we share all that important information with you. With custom reporting at every stage, you’ll always be in the know and part of the decision making process.